PAMELA SHIFFER

PRIMROSE HILL

We are delighted to showcase our first retail project: Pamela Shiffer Primrose Hill; an eclectic women’s clothing boutique on Regent’s Park Road.

We worked with Pamela to completely rebrand and redesign her store for it’s 30th year.

Inspiration was drawn from the women in Henri Matisse’s paintings; colourful and exuding confidence; our objective was to encapsulate and create this feeling in the space. Our interpretation: an approachable, witty and welcoming design.

We created coherency across all platforms within the brand by redesigning all the visual touch points such as the logo and carrier bags through to the in-store experience with a complete refurbishment of the brick and mortar store. Finally we connected this through our creative direction of all online platforms such as the website.